Management competencies using relevant models/frameworks at Qatar Airways

September 28, 2025

Task 4- Values are aligned to the management competencies using relevant models/frameworks:

Managing Stakeholder Relationships

Qatar Airways is an industry leader committed to core principles to direct its daily business and relationships with its many constituencies. We’ll examine each value and evaluate how it maps to the Managing Stakeholder Relationships competency set by drawing on appropriate theoretical frameworks and models.

Quality: Qatar Airways is committed to providing its passengers with the highest possible level of service. Consistently offering high-quality services that meet or exceed stakeholders’ expectations, especially consumers is essential to this value and to effectively managing stakeholder relationships. The service-profit chain model bolsters this congruence by emphasizing the positive connection between happy customers and strong financial results (Law & Berezniki, 2018).
Honesty, openness, and doing what’s right are all part of having integrity, a fundamental principle. Because of the company’s unwavering dedication to ethics, stakeholders may continue to have faith in Qatar Airways. This principle is consistent with the ethical decision-making framework, which promotes ethically sound decision-making inside companies. Qatar Airways promotes trust and ethical conduct among its stakeholders by emphasizing honesty.
Safety. Passenger and crew member safety is of the highest concern for Qatar Airways. Taking care of the interests of one’s clients and workers is consistent with stakeholder management. By emphasizing safety, Qatar Airways demonstrates its dedication to the Stakeholder Theory’s core tenet—the need to efficiently manage stakeholder relationships. The 2016 Skytrax World Airline Awards honored Qatar Airways with many important accolades, including “World’s Best Business Class,” “Best Business Class Airline Lounge,” and “Best Airline Staff Service in the Middle East.”
Customer Orientation. Qatar Airways is customer-focused since the airline understands the importance of having happy passengers and works hard to ensure their flights go off without a hitch. Meeting client requirements and establishing lasting connections are prioritized in this customer-centric approach, which is consistent with the goal of successful stakeholder relationship management. This synergy is supported by the CRM architecture, which places a premium on getting to know, pleasing, and keeping customers (Shams, 1970).
Qatar Airways actively promotes and supports novel ideas for improving its products, processes, and customer experiences. This principle is in keeping with the practice of relationship management since it emphasizes the need to adapt to the changing demands of stakeholders. According to the Stakeholder Salience Model, new approaches are necessary to satisfy stakeholders’ concerns and keep their support.
Teamwork. Qatar Airways places a premium on its employees’ ability to work together and recognizes the importance of cooperation in providing first-rate service. This aligns with managing stakeholder relationships, in this case with workers, by creating a positive work atmosphere, inspiring employee participation, and appreciating their efforts. When managing stakeholders, the Competing Values Framework stresses the value of working together as a team.
Corporate Social Responsibility. The airline is dedicated to C.S.R. activities, including environmental sustainability programs and community involvement projects. Recognizing stakeholders beyond consumers and staff, these actions align with managing stakeholder relationships. Businesses are urged to behave responsibly and consider the needs of various groups under the C.S.R. framework (Ending’, 2021).

Managing Conflict and Negotiation

Qatar Airways’ value must be critically assessed concerning the Managing Conflict and Negotiation abilities. Let’s examine the relationship between each core value and these skills:

Quality. Pursuing excellence in conflict resolution and negotiation aligns with Qatar Airways’ value of excellence, which aligns with Managing Conflict and Negotiation competencies. When you aim for greatness, you should do more than is expected of you and work to refine your methods of handling conflicts and reaching agreements. Qatar Airways has established rigorous standards to guarantee that issues are handled properly, with a focus on finding fair and effective solutions. This principle calls for cultivating negotiating abilities that open the door to the search for win-win compromises (Vuković & Martin, 2022).
Value of Customer Focus: This competency and Managing Conflict and Negotiation benefit greatly from focusing on the customer. Qatar Airways’s approach to dispute resolution and negotiation is customer-centric, focusing on hearing and responding to customers’ wants and complaints. It’s important to think about how such disagreements may affect them to resolve conflicts in a way that keeps consumers happy. Qatar Airways can sustain customer satisfaction via mutually beneficial agreements because of its emphasis on the customer and willingness to include consumer opinions and priorities their interests in negotiations.
Integrity. The integrity tenet of Qatar Airways is essential to the skills of Managing Conflict and Negotiation. For effective relationship development in dispute resolution and negotiation, integrity involves ethical behavior, openness, and trustworthiness. When people act with integrity, they are more likely to resolve problems in a way that benefits everyone involved. Trust is built, talks may continue in good faith, and the chances of arriving at mutually agreeable conclusions based on principled decision-making are increased.
Managing Conflict and Negotiation competencies are in sync with the importance of collaboration. Multiple parties are often involved in conflict resolution and negotiation, and they must learn to work together effectively to achieve positive results. The airline’s focus on collaboration encourages people to share ideas, listen to one another, and work together. Together, you can figure out what you have in common and figure out how to resolve the problem. It creates an atmosphere of cooperation during discussions, which is conducive to considering mutually beneficial solutions and establishing positive rapport (Li et al., 2021).
While the value of safety is not directly related to the skills of Managing Conflict and Negotiation, it does indirectly impact these activities. Qatar Airways’ dedication to safety indicates the airline’s considerate approach to dispute and negotiation management. The dynamics of confrontations and negotiations may be affected by concerns for safety since parties may need to make concessions to guarantee their own and others’ safety. Qatar Airways exemplifies dispute resolution and negotiating competence by placing a premium on passenger safety.

Managing Teams

While analyzing Qatar Airways’ values in connection to the Managing Teams competencies, it is essential to investigate how each value contributes to efficient team management. Explore how the core values of Qatar Airways fit with the following Managing Teams competencies:

Excellence is a core value of Qatar Airways, and it correlates with Managing Teams competency because it strongly emphasizes maintaining high standards and committing to achieving outstanding outcomes. The airline establishes a standard for the performance of its teams and supports ongoing progress by aiming for excellence in everything that it does. This value helps to create a culture of accomplishment by pushing teams to work together toward the attainment of lofty objectives and to continually look for new methods to improve their efficiency.
Customer Focus: The principle that one should always put the customer first is very pertinent to the skills required for Managing Teams. The client’s needs come first at Qatar Airways, and the airline strives to exceed their expectations in satisfaction and attentiveness. This principle manifests itself in teams that place a high priority on the happiness of their customers, who actively listen to the input provided by those customers, and who change their plans and procedures appropriately. Qatar Airways guarantees that its teams are cohesively working to provide an exceptional experience for customers by matching the teams’ objectives and activities with the customers’ demands.
Integrity. Integrity is a core value of Qatar Airways, and it plays a significant role in Managing Teams competency since it helps to build trust, transparency, and ethical behavior among team members. This characteristic fosters effective team relations by promoting an atmosphere that is honest, respects others and is accountable for its actions. By maintaining its honor, the airline fosters an environment conducive to open communication, the exchange of unique points of view, and the growth of a cohesive team culture founded on trust and the ability to work together.
Teamwork is a core value of Qatar Airways, which strongly correlates with the abilities associated with Managing Teams. The team members are more likely to effectively collaborate, communicate, and work together when the team’s primary focus is on teamwork. This principle encourages the exchange of information, expertise, and resources among team members, which makes it possible for groups to collaborate effectively. Qatar Airways helps teams improve their performance, creativity, and ability to solve problems by promoting a culture of cooperation across the company. This helps teams work together cohesively and successfully meet their goals.
The value of safety has an indirect impact on team management, even though it is not directly connected to the abilities associated with managing teams. Because of Qatar Airways’ dedication to safety, the company emphasizes the need to look out for the health and safety of its team members. This characteristic encourages a feeling of trust and comfort among the team members, enabling them to concentrate on the tasks at hand and work together more efficiently. By making safety its top priority, the airline displays its dedication to creating a safe working environment for its employees, which helps the overall effectiveness and productivity of the teams it oversees.