Putting the strategies and ideas learned under the management practices & Qatar Airways in the academic studies to use in preparing this business report for Qatar Airways will be the project’s primary focus. This research identifies and aligns the purpose, values, and management practices of Qatar Airways with those of the airline. The paper also includes information on Qatar Airways. The business problems that Qatar Airways is facing in the present working environment have been recognized. These issues include the need for creativity and innovation on the part of Qatar Airways’ management and the necessity for Qatar Airways to adopt changes to its decision-making process. The impact of Qatar Airways Management Behaviors of Emotional Intelligence and Resilience on Employee Engagement and Organizational Performance will be discussed. Additionally, organizational issues will be discussed in this paper. Relationship Management with Stakeholders, Managing Conflict, and Successful Negotiation Competencies are necessary for managing teams that connect values with management practices.
a) Analyse the mission, values, and management practices
Mission
The goal of an airline such as Qatar Airways is often centered on providing its passengers with a flying experience of the highest possible quality. It takes great satisfaction in providing premium in-flight services of the highest quality, comfortable seats, superior entertainment selections, and streamlined operations. The mission statement of Qatar Airways is “Excellence in everything we do”. His Highness The Father Emir, Sheikh Hamad bin Khalifa Al Thani, relaunched Qatar Airways in 1997 to make it a world-class airline known for its professionalism, efficiency, and reliability.
- Maintain a high standard in everything that you do. When making decisions, Qatar Airways uses its mission statement as guidance. The company aims to become a recognized name worldwide by providing exceptional service. They have the right to offer assistance that contributes to the very nature of greatness (Kemp & Dwyer, 2003).
- Maintain high standards of service to please clientele: Qatar Airways places a premium on happy customers. Premium quality and constant quality control are how they guarantee customer happiness. The company’s principal goal is to provide consistently high-quality service via a productive staff.
Values
Qatar Airways has outlined core principles that serve as the foundation for its business practices (Petcu, 2020). These are the following:
- Quality Services: Qatar Airways strongly focuses on customer satisfaction and makes every effort to provide passengers with a flight experience of the highest possible standard.
- Safety: Safety is of the utmost importance, consistent with the culture of the aviation industry as a whole. As a responsible airline, Qatar Airways must protect the well-being of its passengers, employees, and aircraft.
- Innovations & Creativity: Innovation is a hallmark of Qatar Airways as a corporation, and this trait can be seen across the board, from the airline’s fleet to the in-flight services and customer service activities it provides.
- Collaboration and Leadership: The airline places a high priority on collaboration among its workforce as well as leadership within the sector in which it operates. Its goal is to set the standard for excellence in the aviation sector.
Management Practices
- Employee Development & Training: Development and Training opportunity for Employees Qatar Airways invests significantly in its staff members by providing them with training and opportunity for personal and professional development. This is vital for ensuring that they continue to have a highly trained team and deliver on their promise to provide excellent service (Raju Vegesna et al., 2020). To secure a long-term future for the company, its employees, and the communities it serves, Qatar Airways goes above and above what is considered standard practice in the aviation sector when it comes to fuel and environmental management.
- Sustainability: Regarding the environment, Qatar Airways has said that it is committed to implementing environmentally friendly policies. This involves studying measures to lessen the environmental effect of its operations and purchasing newer, more fuel-efficient planes.
- Management of Risk: Just like every other airline, Qatar Airways most certainly has thorough risk management methods in place to deal with the myriad of hazards inherently present in the aviation sector, ranging from safety risks to financial threats (Hamad MA Fetais et al., 2020).
- Customer Relationship Management, sometimes known as CRM, is a strategy that Qatar Airways uses to improve its customers’ overall experience. They increase the quality of their services by using data to better understand the requirements and preferences of their consumers.
a) Management practices of Qatar Airways are aligned with the mission and values
When doing an in-depth analysis to determine if the management practices of an organization like Qatar Airways are congruent with its purpose and values, it is crucial to look at the particulars of how the company functions, how it deals with the many stakeholders in its operations, and how it comes to its strategic choices (Raju Vegesna et al., 2020).
- Service Excellence. The management procedures of Qatar Airways clearly demonstrate the company’s dedication to providing excellent customer service. With Mr. Al Baker at the helm, Qatar Airways has grown into a regional and global aviation powerhouse, winning praise from customers all over the globe for its high quality of service. Skytrax, an independent organization that tracks the airline industry worldwide, has often recognized Qatar Airways for its outstanding quality of service, most recently awarding the airline the title of “Best Airline in the Middle East” for the eighth year in a row and the title of “Best Business Class Airline Seat” in 2015. Additionally, Qatar Airways was named 2014’s Best
- Safety: Qatar Airway management methods, which include, to mention just a few, safety precautions, pilot training, and maintenance standards, reflect a firm dedication to this ideal. In addition, they have invested in cutting-edge aircraft that are well-known for the level of safety and dependability they provide. In 2003, Qatar Airways was the first airline in the world to get a perfect score of 100 on the International Air Transport Association’s (IATA) Operational Safety Audit. The airline has since renewed its certification every two years in 2005, 2007, 2009, 2011, 2013, and most recently in June 2015. For code sharing, this audit was designed to standardize and rationalize various safety and security measures many airlines use.
- Innovation: Qatar Airways has received accolades for the creative methods it has implemented in several different sectors. Their dedication to innovation is shown, for example, by their use of the most up-to-date aircraft types equipped with the most cutting-edge facilities and by their efforts to give the highest quality in-flight entertainment. The ‘Going Places Together’ advertisement encourages travelers to take trips that will help them reach their goals, whether professional, familial, or exploratory. Qatar Airways, one of the world’s fastest-growing airlines with one of the youngest fleets, has launched an emotional and cutting-edge brand campaign to reflect its values as a progressive and forward-thinking organization that is truly going places and hopes only to inspire its customers to do the same. More than 54 million people across the globe saw the ‘No Borders, Only Horizons’ ad for Qatar Airways, making it the most-viewed viral video in the world during the final week of June 2017(Petcu, 2020).

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